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From measuring to managing: how customer experience KPIs drive your strategy
November 3, 2025Introduction Many companies measure customer experience, but do not know how to strategically use the results. Collecting data such as NPS, CES or customer satisfaction surveys is useful,....
Customer value segmentation: focus on the right customers
October 27, 2025Introduction Not every customer provides the same value. While some customers return regularly and are loyal, others contribute only minimally. By segmenting customer value,....
Emotion as a driver of customer experience: what does psychology say?
October 20, 2025Introduction Customer experience is not just about speed, convenience or price. Emotion plays a crucial role. Research shows time and again that people make decisions based....
Improve customer experience with omnichannel strategies
October 13, 2025Introduction The modern customer is demanding. They switch effortlessly between channels: sometimes through the website, other times through an app, social media, phone....
From feedback to action: how to turn customer insights into growth
October 6, 2025Introduction Companies invest a lot of time and money in collecting customer feedback. NPS surveys, CES measurements, customer satisfaction surveys: there is no shortage of data. Yet one question....
How Customer Experience strengthens your brand positioning
September 29, 2025Introduction In a world where products and prices are increasingly similar, it is becoming increasingly difficult for organizations to stand out. The secret? Customer....
The Future of Customer Experience Software: AI and Automation
September 18, 2025Customer expectations rise every year. They are used to fast, personal and effortless service - whether ordering a meal, buying insurance or....
Employee Satisfaction and Job Satisfaction: How These Two Go Hand in Hand
May 29, 2025In today's work environment, employee satisfaction and job satisfaction are crucial factors that not only affect employee well-being, but also overall performance and the....
How Customer Satisfaction Can Be the Catalyst for Business Transformation
May 27, 2025In the modern business world, customer satisfaction has become more than a simple performance indicator; it acts as a powerful driver of business transformation. Organizations that make customer satisfaction central....
