Potential customers go through different phases during their customer journey: from orientation to purchasing the products and services. They have contact through all kinds of channels: online, e-mail, an app, a retail channel, social media, telephone or in person. They use these channels in all sorts of ways in the different phases. The goal is of course to make every customer contact valuable in order to optimize the total customer experience.
When we talk about the Customer Experience we are talking about making customer experiences measurable and researching, making brand involvement measurable and relevance.
Oftewel: consumenten die op het juiste moment de informatie krijgen die hen helpt om uiteindelijk hun behoeftes te vervullen. GrowPromoter bezit veel expertise op het gebied van analyseren en adviseren: twee belangrijke Customer Experience systemen.
GrowPromoter excels in the collection and analysis of data derived from surveys to understand the customer better. Posing smart questions and analysing the answers gives greater insight into the customer experience. Based on the analyses and conclusions, we advise you on undertaking targeted actions to improve customer experience.
You can carry out different kinds of market research surveys with the aid of our platform. For example, customer satisfaction surveys, needs analyses, feasibility studies, or brand recognition surveys. The power of our platform is reflected in its flexibility and the ability to customise your own questionnaire. Naturally, our Experience Experts would be delighted to advise you on compiling the appropriate questions.
Unique to our Customer Experience feedback is the possibility
to respond in real time to a lower limit to be determined. Our Follow Up system, the Closed Loop Feedback, sends an alert to the responsible employee or manager who can take immediate action towards the questioned employee. In addition, there is the option of sending the employee a final effect measurement as a conclusion immediately afterwards
