Staff satisfaction surveys are on the rise

Due to the tight labor market, satisfaction surveys during the recruitment of personnel are becoming increasingly important for employers and employment agencies, for example. For intermediaries in the labor market – such as the temporary employment and secondment sector – this satisfaction survey is extra complex because, in addition to the perception of candidates, the satisfaction of their clients and their own matching specialists is also important. Feedback tools for recruitment and selection and e-recruitment must therefore be flexible, both in terms of target groups and the measurement methods to be used.

Due to the increasing scarcity on the labor market interest in online feedback software among employers and intermediaries (for recruitment, secondment, temporary employment and payrolling, for example) is currently increasing sharply. Specifically for satisfaction survey in the temporary employment and secondment sector we have seen this especially since the second half of 2017. That study into the customer experience is complex because it is aimed at both candidates and clients.

Better and more efficient matching

With modern feedback software, this satisfaction survey is easily accessible and can be carried out continuously for both target groups. In this way, all relevant customer experiences – in the broadest sense – can be measured. In order to be able to translate the results into targeted actions for the recruitment process. In this way, temporary employment agencies, secondment agencies and other intermediaries can match better and more efficiently and work specifically on the customer loyalty of candidates and clients.

Intermediaries and other recruitment specialists can immediately make better contacts, thanks to the feedback from candidates and clients. And the better their experience with an agency is, the sooner a good new match can often be made.

Flexible satisfaction survey for employment agencies and intermediaries

Feedback tools for recruitment and selection must therefore be flexible in terms of target groups and measurement methods. This applies in particular to satisfaction surveys of employment agencies and other intermediaries in their even more complex situation. Moreover, one intermediary is not the other. The measurement needs at Randstad, Yacht or, for example, a small payroll service provider are often quite different. The question naturally depends on the type of job placement and the specific measurement needs. In payrolling, for example, this can be more focused on the perceived convenience of the remuneration.

When choosing a measurement platform, intermediaries in particular must pay close attention to the suitability for all their target groups (candidates, clients and their own matching specialists). In addition, different measurement methods are often required. In addition to the well-known NPS (Net Promoter Score), for example, CES (Customer Effort Score) can also be important. It indicates the extent to which someone feels they have to make an effort to complete an action.

Employee satisfaction survey on the rise at employment agency

Employee satisfaction surveys at employment agencies are also becoming increasingly important now that talents are becoming increasingly scarce in the attracted economy. This also applies to good recruiters and matching specialists. This is an important reason for players in the field of staffing to increasingly ask their own people for brief feedback. With questions about their satisfaction in general, but also specifically about their experience of the matching process.

The GrowPromoter platform (used by, for example, Randstad, Tempo-Team, Accord, Covebo and 3G Payroll) can <a href=" satisfaction survey-systems" target="_self "Measuring employee experience (EX) next to the customer experience (CX). And also the cohesion between the two, simply with all outcomes clearly arranged on one dashboard. This coherence certainly becomes more and more interesting after some time of measuring. After all, it is mainly satisfied employees that lead to satisfied customers, whether they are candidates or clients.

Became curious?

Or do you have other questions about research into customer satisfaction or employee satisfaction in the recruitment, selection and mediation of personnel? Ask us your question directly and without obligation.

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