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The future of customer satisfaction in 2025
March 25, 2025Customer satisfaction has always been a crucial factor in the success of businesses, but in 2025 its importance will increase even further. In a world....
Optimize working from home with satisfaction measurement
November 2, 2020With so much working from home, employers do well to keep a close eye on employee satisfaction and perceptions. On the one hand, to help....
Modern market research: focus on customer experience
July 23, 2020Traditional market research for introducing new products or services is a thing of the past. Yet market insights are certainly just as necessary - and especially....
Effective listening to the VoC
January 27, 2020Customers today are more demanding than ever. Moreover, the needs of customer (groups) can vary widely. That is why more and more companies are now investing in Voice of the Customer (VoC) programs.....
Here's how to make exit interviews truly valuable
January 1, 2020When employees leave, exit surveys and exit interviews can provide a lot of valuable feedback for your organization. This is interesting for several reasons. Still, the exit interview remains to....
Customer and employee research for IT companies
November 5, 2019For IT and ICT companies, customer satisfaction research and employee satisfaction surveys (MTO) are becoming increasingly important. This is valuable to provide a good customer experience (CX) and employee experience (EX), but....
Effective assessments with motivational feedback
October 15, 2019The old performance appraisal no longer works. Many organizations are looking for ways to improve their employee review cycle by turning demotivating performance reviews into....
Embedding Purpose in MTO feedback
October 7, 2019In 2025, three-quarters of the workforce will be "millenials. Above all, they want meaningful work. Work with a purpose. The challenge for employers is to get a grip....
Measure and improve customer satisfaction flexibly
October 1, 2019Those who want to conduct customer satisfaction surveys to measure and improve customer satisfaction can use various methods to do so. From the traditional CSAT to NPS or CES, for example. But....
