A customer satisfaction survey provides valuable insights and is the path to increased customer satisfaction. Using our market research survey software and its linked platform, you monitor daily and in real time how customers experience your company's contact and services. In a simple, straightforward, but valuable way, each customer satisfaction survey identifies areas for improvement. You respond directly to customer needs and strengthen the customer journey and customer experience (CX).
The customer experience is the sum of how customers perceive all interactions with your company. Potential customers go through several stages during their customer journey - the customer journey: from orientation to purchasing the products and services. They do this through all channels: online, by email, via app contact, a retail channel, via social media, by phone or in person. The goal of an optimized customer journey is to make every customer contact valuable.
For optimal Customer Experience it is important to make the customer journey measurable through customer satisfaction surveys. Measuring customer satisfaction is the key to brand engagement. Providing consumers with the right information at the right time fulfills the customer journey and customer experience. At GrowPromoter, we have great expertise in analytics and consulting: two important and valuable Customer Experience systems!
GrowPromoter is strong in collecting and analyzing data from surveys. Leveraging our expertise and systems, you will gain a better understanding of your customers. Asking smart questions and analyzing the answers leads to more insight into the customer experience. Based on the analyses and conclusions derived from measuring customer satisfaction and the customer journey, we advise you in taking targeted actions. This ensures a positive increase in the customer experience!
Using the GrowPromoter platform, you can conduct different types of market research. Think about:
The strength of our platform is flexibility. Questionnaires for measuring customer satisfaction or other surveys, you customize yourself. Fully tailored to your target group, your customers, your product or service, your company and your goals. Of course, our Experience Experts will gladly advise you in compiling the right questions.
Unique to the Customer Experience feedback from our GrowPromoter, is the ability to respond in real time to a specified lower limit. Our follow up system, the "Closed Loop Feedback," sends an alert directly to the responsible employee or supervisor. The latter can thus take ad hoc action towards the person participating in the survey. There is also the option of sending a final effect measurement immediately after the survey.
Measuring customer satisfaction has become, or should be, standard for many companies. You could say that customer satisfaction is the outcome of how customers feel about a company's products, services and services compared to what they expected. Added to this is the challenge that consumers are developing higher and higher expectations. Customers who feel they get more than they expected are satisfied and enthusiastic. When they get exactly what they expected, in other words, the expectation is confirmed, satisfaction ensues. When expectations are not met, dissatisfaction arises.
Companies have a very good reason to be concerned with measuring customer satisfaction. After all, the cost of acquiring new customers is always higher than investing customer loyalty. Want to know how this works? Contact us without obligation and learn how GrowPromoter is your partner on the road to more satisfied and loyal customers.
When measuring customer loyalty and customer satisfaction, different KPIs (Key Performance Indicators) can be used. The question is whether these align with what you want to get out of customer satisfaction research? What customer satisfaction surveys can be smarter, more flexible and more effective? Avoid wasting time and resources by working with a flexible research platform that supports different measurement methods. The software can be seamlessly integrated with existing systems such as CRMs and ERPs via an Application Programming Interface (API) link. This provides cost savings by eliminating the need for exporting and programming.
The focus at GrowPromoter is on the essential questions and combinations of new and familiar methodologies. CSAT (the Customer Satisfaction Score) is a widely used score to measure customer satisfaction. Customers are surveyed after an interaction with the company. The responses are collected, calculated and expressed a CSAT score, expressed as percentages. If 80 out of 100 customers indicate they are satisfied with a product or service, the CSAT score would be 80%. NPS (the Net Promoter Score) and Customer Effort Score (CES) are also a well-known methodology. NPS is a measurement tool that surrounds how likely they would recommend the company to others. CES indicates the extent to which a customer feels they must make an effort to complete a particular action. Want more than NPS, CES or CSAT values?
Our GrowPromoter online feedback platform gives you all the freedom and flexibility. Not only the platform, but also GrowPromoter's experience experts help you flexibly ask the right smart question that fit perfectly within your desired customer satisfaction survey.
