Customer satisfaction surveys and employee satisfaction surveys (MTO) are becoming increasingly important for IT and ICT companies. This is valuable for providing a good customer experience (CX) and employee experience (EX), but also for a strong value proposition for IT companies. Employee satisfaction in IT (or within the IT department) is, of course, an important focus given the shortage of IT specialists. Modern feedback software for satisfaction surveys among both customers and staff helps IT companies obtain better feedback and management insights for their customer feedback system and help desk. This enables them to implement targeted improvements and see the results immediately.
What would it be like if…
Employees could use customer feedback directly in their daily work? Staff turnover fell by 40%?
Modern customer satisfaction surveys for IT companies
For ICT and IT companies, GrowPromoter offers the definitive online platform for conducting modern customer satisfaction surveys. These customer surveys are particularly important for continuously optimising their own services. Smaller and medium-sized IT companies with many technical specialists, in particular, find it rather difficult to maintain a focus on customer satisfaction. Especially when there is no marketing department to clearly identify customer needs.
GrowPromoter offers a solution with an online measurement platform that makes it simple, accessible and continuous to measure customer satisfaction. In particular, by consistently asking the right, smart questions at the best possible moment. Experience Experts from GrowPromoter help with this. Your users see the results immediately (in real time) on their online dashboard. This also allows customer feedback to be translated directly into improvement actions.
Value proposition model for IT companies
In addition to customer satisfaction surveys, the value proposition is also an important focus for IT and ICT companies. This value proposition clarifies why customers choose you rather than your competitors. This is important for clearly identifying what sets the organisation or its products apart. This can be done using a value proposition model and a Value Proposition Canvas tool for IT companies, as also used in the wholesale sector, for example. Read more about this value proposition model here.
Questionnaire for satisfaction surveys at IT & ICT companies
Depending on the measurement objective, there are various methods for creating a questionnaire for satisfaction surveys among customers or employees of IT companies. You are probably familiar with the best-known question for the Net Promotor Score (NPS): How likely are you to recommend us to someone you know? The score from this measurement method can certainly be interesting, but our measurement specialists also like to look further. A short follow-up question may provide you with far more valuable management insights for your specific measurement needs.
Other measurement methods and survey questions can therefore also be valuable for IT companies' questionnaires. Such as the Customer Effort Score (CES). This indicates whether someone feels they have to make a significant effort to complete an action or go through a process. With GrowPromoter, you always retain the flexibility to ask very different types of survey questions. GrowPromoter's Experience Experts can tell you everything about the various options for your questionnaires and their advantages and disadvantages.
Employee satisfaction surveys for IT companies
Growing order books and the shortage of IT specialists also make modern employee satisfaction surveys (MTO) an important topic for ICT and IT companies. These employee surveys enable IT companies to retain, develop and recruit staff with the right competencies. And the employee experience (EX) is, in turn, also important for customer satisfaction surveys. And vice versa! After all, motivated and satisfied employees in particular create satisfied customers. Customer experiences in IT are also increasingly shaping personnel policy (HRM) and employee development.
With GrowPromoter's measurement platform, you can conduct customer satisfaction surveys and measure employee satisfaction. And even the relationship between EX and CX! However, it usually starts on a smaller scale: by measuring CX or EX. Future measurement needs can be linked to this later.
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Or do you have other questions about customer satisfaction surveys or employee satisfaction surveys at IT or ICT companies? Feel free to ask us your question directly, without obligation.
