To measure staff perceptions and experiences, the long questionnaire of the traditional ‘MTO’ (employee satisfaction survey) is increasingly giving way to a short employee survey questionnaire. This generates more and better feedback, and therefore more valuable management insights. But a short questionnaire has other benefits too, including benefits you probably would not immediately think of beforehand.
In recent years, major strides have been made in moving away from the traditional long employee survey questionnaire. New online technology and platforms (such as GrowPromoter) make it possible to collect the desired feedback within two minutes using a short questionnaire of no more than four questions. And this can be done at every stage of employment: from recruitment and onboarding to leave, departure and beyond. A short questionnaire is easy to complete and offers many more benefits for employee surveys.
1. Time savings for employees and processing
With a short employee survey questionnaire, employees need much less time to answer the questions about their experience that are most important at that moment. A traditional MTO used to easily take an hour or more. Answering no more than four smart questions within two minutes is much faster and therefore saves time. A short questionnaire also saves a great deal of time when processing employee survey results. With an online survey, responses no longer need to be processed manually. On the GrowPromoter platform, the results are displayed on a dashboard in real time. This also saves organisations a great deal of time.
2. Higher response rates for employee surveys
Using a short questionnaire makes staff more inclined to participate in the employee survey. This produces a higher response rate. And that is extremely valuable when measuring the employee experience (EX). It gives the results greater weight and an even stronger foundation.
3. Saving costs with a short employee survey questionnaire
A short questionnaire saves time and therefore costs. The biggest saving comes from not having to process the results collected online. This means that neither external parties nor your own employees are needed to carry out these tasks for the employee survey.
4. Continuous measurement with a short job satisfaction questionnaire
A short job satisfaction questionnaire can be used more frequently, always at a relevant moment, of course. Employees do not mind completing a short questionnaire four times a year, for example. This makes continuous measurement possible for employee surveys. A short questionnaire brings important findings and issues relating to job satisfaction to light much sooner. This immediately provides management insights to improve processes within the organisation and take action to build a better relationship with employees.
5. More top-of-mind feedback
Because staff respond quickly and easily to a short questionnaire, employee surveys generate more up-to-date feedback. This top-of-mind feedback says a great deal about matters that are relevant at that moment. You can therefore take action on them more quickly if necessary.
6. Greater insight into employees’ priorities
A short questionnaire does not just produce a higher response rate and more valuable feedback. Because staff are more willing to participate in this modern form of employee survey, it also provides greater insight into the priorities employees themselves see within the organisation. This can be extremely valuable.
7. Anonymity in staff survey questionnaires
Another benefit of a modern short questionnaire can be that it makes it easy for employees to participate anonymously in the staff survey. This allows employees to freely express their opinions about the organisation. The staff survey feedback is still stored and displayed on the results dashboard, but without information about the person who submitted the questionnaire. This can produce more valuable and honest feedback in a staff survey.
8. More management insights from employee surveys
It may sound contradictory, but a short questionnaire can provide more important management insights. This is because the employee survey uses smart main questions and subquestions to ask immediate follow-up questions about important areas. This can also be done within a maximum of four questions. By also including attributes for analysis, you can quickly explore the results in greater depth. For example, this can allow the employee survey to provide insight into differences between departments, branches, disciplines, countries or regions. Make the most of it!
