Retail organizations and chain stores naturally pay a lot of attention to customer experiences and customer satisfaction surveys. The employee satisfaction survey (MTO) often lagged behind in retail companies, but it has also made considerable progress in recent years. Not only due to increasing staff shortages, but also to better train the often young employees in stores to become advisors for customers. Retail companies see this in the growing satisfaction of employees and customers.<\/p>\n\n\n\n
Customer Satisfaction Survey for retail-companies<\/a>\u00a0is has always been a strong leader in the field of\u00a0experience\u00a0<\/em>research. Especially since the advance of web shops and the increase in the number of communication channels (for example via social media). But also because the boundaries between shops in the street and online are fading. Many stores are both these days. That is why many retail and chain stores want to measure customer experiences in their stores and online. With modern feedback systems, this can be done continuously and always with a few short questions. This provides the stores with valuable feedback about the\u00a0customer experience<\/em>\u00a0(CX) to continuously adjust their approach for an optimal and unambiguous customer experience.<\/p>\n\n\n\n A company that goes a long way in researching customer experiences is Coolblue. In order not only to compete on price, we strive for perfect service. For example, by realizing the ultimate washing machine delivery. For this, a lot of customer satisfaction research is done and a lot of data is collected. As a result, according to the founders, the company is no longer a retail or e-commerce company, but mainly a\u00a0customer travel agency<\/a>. Employees also play a crucial role in this development.<\/p>\n\n\n\n Due to the great dynamics and the many changes that retail and chain stores are dealing with, their attention to\u00a0employee satisfaction survey<\/a>\u00a0(MTO) and the\u00a0employee experience<\/em>\u00a0(EX)<\/a>\u00a0greatly grown. For example for\u00a0employer branding<\/em>\u00a0or to be able to retain employees with the desired competences in a changing market. Or to be able to develop these talents in a targeted way. That is why the focus on customer experiences and employee satisfaction in retail and chain stores is on the rise and more and more modern employee satisfaction surveys are being carried out. This is increasingly happening continuously and with a few short and smart questions.<\/p>\n\n\n\n Retail companies also use employee satisfaction surveys to train and educate employees to become better experts and advisors for customers. We see that happening a lot at hardware stores, for example, but supermarkets are also increasingly focusing on this. In the coming years, the employee satisfaction survey will increasingly be measured in combination with customer satisfaction surveys. After all, it is mainly satisfied employees that lead to satisfied customers. With our online measurement platform, the CX and EX can be measured, including the mutual relationship. This is valuable for getting a good picture of customer experiences and employee satisfaction in retail companies and for being able to steer accordingly.<\/p>\n\n\n\n Employee satisfaction is often measured at a number of fixed moments. In the retail sector, this staff satisfaction survey no longer only takes place at the start and end of employment, but rather at the important moments throughout the year. Contacts with employees about their development and training moments can also be very suitable for this, for example. In this way, the possibilities and needs of employees remain clearly visible. Focused work on this translates in retail and chain stores not only into less outflow and absenteeism, but also directly into higher customer satisfaction. Count out your profit.<\/p>","protected":false},"excerpt":{"rendered":" Retail organisaties en grootwinkelbedrijven hebben van nature veel aandacht voor klantervaringen en klanttevredenheidsonderzoek. Het medewerkerstevredenheidsonderzoek (MTO) bleef bij retail bedrijven vaak wat achter, maar rukt de laatste jaren ook flink op. Niet alleen door oplopende personeelstekorten, maar ook om de vaak jonge medewerkers in winkels beter te trainen tot adviseurs voor klanten. Dat zien retail […]<\/p>\n","protected":false},"author":4,"featured_media":111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branches"],"jetpack_featured_media_url":"https:\/\/growpromoter.com\/wp-content\/uploads\/home-slide-1.1920x1327x1.jpg","meta_box":{"text_z14vvxcjizi":"Opmars onderzoek in retail"},"_links":{"self":[{"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/posts\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/comments?post=123"}],"version-history":[{"count":1,"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/posts\/123\/revisions"}],"predecessor-version":[{"id":124,"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/posts\/123\/revisions\/124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/categories?post=123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/growpromoter.com\/en\/wp-json\/wp\/v2\/tags?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Researching customer experiences at 'customer travel agency'<\/h3>\n\n\n\n
Employee satisfaction survey (MTO) at retail companies<\/h3>\n\n\n\n
Better advice for customers after employee satisfaction survey<\/h3>\n\n\n\n
Measurement moments for staff satisfaction surveys in retail<\/h3>\n\n\n\n